In This Issue:
  • Tier3MD to host at Georgia Academy of Family Physicians
  • Approved Breakthrough Therapy Designation for Advanced Melanoma
  • Halloween Safety Tips
  • A Message from the CEO
  • Tier3MD Case Study: Woolfson Institute
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Tier3MD to host at the Georgia Academy of Family Physicians
Posted by Michael H Brown
 - National Director, Tier3MD

2014 Annual Scientific Assembly

November 14 @ 8:00 am - November 16 @ 5:00pm

Westin Buckhead Atlanta
3391 Peachtree Rd NE
Atlanta, GA 30326 United States

Be prepared to energize your outlook and refresh your knowledge of clinical topics important to family physicians, earn up to 21 CME credits, and explore a new location! This year's meeting will be held at a brand new location, the Westin Buckhead in Atlanta, GA, and you should plan to…

Discover emerging health information Explore common clinical issues that are unique to family medicine
Develop strategies to diagnose and treat both conventional and atypical conditions

Learn from leading experts in family medicine and other adult specialties on autism, nutrition issues related to gastric bypass, adolescent immunizations, obesity, overactive bladder, cardiovascular screenings, diabetes, pain management, healthcare reform, contract negotiations, and a lot more. Click here to view the Preliminary Schedule!

We will also be offering a DOT Medical Examiner Training Course in conjunction with the meeting on Saturday, November 15th from 8:30am to 3:30pm. To register for the training, click the Register Now link above. You may select to register for the Saturday DOT Training ONLY or you may include it as an add-on to full meeting registration.

Rates at the Westin Buckhead begin at $140. For reservations call 404-365-0065 or 800-253-1397. Request the Georgia Academy of Family Physicians room block-available until October 16, 2014. You may also book a room online by clicking here. GAFP room rates are automatically applied.
Students receive complimentary registration to the Annual Scientific Assembly and are invited to attend the Student Track on Sunday, November 16th. The GAFP will cover lodging on the night of Saturday, November 15th for students who share a double room. A single room may also be reserved for an additional cost. Please make your room reservations as soon as possible before the room block fills up! Students may register online (select the student registration option) or may fill out and return the Student Registration Form.

2014 Annual Meeting Brochure for Attendees

2014 Annual Meeting Prospectus for Industry Partners
Preliminary Schedule of Events (subject to change)

Approved Breakthrough Therapy Designation for Advanced Melanoma

WHITEHOUSE STATION, N.J.--(BUSINESS WIRE)--Merck (NYSE:MRK), known as MSD outside the United States and Canada, today announced that the U.S. Food and Drug Administration (FDA) has approved KEYTRUDA® (pembrolizumab) at a dose of 2 mg/kg every three weeks for the treatment of patients with unresectable or metastatic melanoma and disease progression following ipilimumab and, if BRAF V600 mutation positive, a BRAF inhibitor. This indication is approved under accelerated approval based on tumor response rate and durability of response. An improvement in survival or disease-related symptoms has not yet been established. Continued approval for this indication may be contingent upon verification and description of clinical benefit in the confirmatory trials.

To Learn More, click here.

Halloween Safety Tips

Halloween is an exciting time of year for kids, and to help ensure they have a safe holiday, here are some tips from the American Academy of Pediatrics (AAP).

To Learn More, click here.




Message from CEO





"Perception is everything" - Especially with Technology

Posted by Sheryl Cherico, CEO

Last night, I was on facebook and my nephew had posted about his Doctor's office asking him to fax something. He said "My Doctor, the person I trust with my health...has me returning to 1995 and FAXING the document he requested." His next comment was "makes you wonder how outdated the tech they use on you is!" After that, all kinds of comments flowed. Some people were very proud of their doctors office, and some were downright sarcastic asking if the doctor operated on a 56K modem.

Then comes the comment from Aunt Sheryl. "When you send in your fax, it is automatically parsed and goes into your electronic health record without any human intervention. How cool is that?"

I am using this example because I constantly tell my staff "perception is everything". Especially with technology. If you go into a medical practice and they have "state of the art" technology, do you automatically think you have a great doctor? If you walk into a dentist office and they have a spit bowl and a book for scheduling, do you think you have a bad dentist? How far does the perception go?

Personally, I think it goes a long way. The reason is that people don't really understand what is involved in the technology in a doctors office. They are dazzled with big screens, bright lights, fancy graphs, nice charts, etc. I am the first one to tell you I love a doctors office that involves technology. But...I don't feel that has anything to do with my quality of care.

Choosing a good healthcare provider is hard enough. Listen to the old expression "you can't judge a book by it's cover."

Sheryl J. Cherico,
CEO/COO, Co-Founder

Sheryl is the CEO of Tier3MD and one of the leading Healthcare IT Consultants in the country.


Tier3MD Case Study: Woolfson Eye Institute
October 2014


"The staff at Tier3MD is the
best in the business. Their
expertise, professionalism,
and attention to detail make
them a pleasure to work with.
I'd highly recommend them
to any other practice."

- Marc Gilpin
Woolfson Eye Institute

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