AI has potential applications in the marketing end of any business, large or small. Marketers, in particular, may find AI useful in these three general categories-
Collecting Data about Prospective Customers- Even small businesses can collect a significant amount of data. AI can allow you to analyze that data.
Using Data to Market More Effectively- Even the most novice marketer knows that the more you know about each prospect the easier it will be to target them. AI allows you to do more with the data you collect- to make sense of it so you can use it.
Generating the RIght Message- AI may be also able, to a certain degree, assist you in creating the messaging to reach your target.
Check out our e-guide Eight things to know about AI to learn more.
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